SWOP is an acronym for Specifications for Web Offset Publications and since the late 1970s, SWOP has become an invaluable resource to the publication printing industry. By creating a system of color specifications that can be used by everyone involved in publication production, web offset printers are able to ensure color fidelity on press.
Color selection is an essential part of every designer’s world. Color doesn’t just provide aesthetic completion but can invoke emotions and responses in a person. Whether you design ad campaigns, packaging, logos, websites or simply love great color combinations, these palette-centric, color-loving sites will help you choose the ideal color palette for your projects.
Have you ever looked at advertising specifications and seen “Accompanied with a SWOP Certified Proof” as a requirement and wonder who actually uses them and why? You might be surprised how important they are to the industry and to you.